{"id":271,"date":"2022-02-12T21:04:11","date_gmt":"2022-02-12T20:04:11","guid":{"rendered":"http:\/\/francoischarles.com\/?post_type=portfolio&#038;p=271"},"modified":"2022-02-13T23:37:19","modified_gmt":"2022-02-13T22:37:19","slug":"juridica","status":"publish","type":"portfolio","link":"https:\/\/francoischarles.com\/index.php\/portfolio\/juridica\/","title":{"rendered":"Juridica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;occasion de la refonte de son site, Juridica, filiale d&rsquo;AXA sp\u00e9cialis\u00e9e en Protection juridique souhaitait mettre en valeur un de ses principaux atouts face \u00e0 la concurrence, son \u00e9quipe de plus de 200 conseillers experts. Un casting de vrais conseillers a donc \u00e9t\u00e9 organis\u00e9 \u00e0 la recherche des \u00ab\u00a0\u00e9g\u00e9ries\u00a0\u00bb de la marque. Il en a r\u00e9sult\u00e9 une campagne d&rsquo;affichage, une brochure et ce film, tourn\u00e9 en une journ\u00e9e, dans lequel les conseillers jouent leur propre r\u00f4le. J&rsquo;ai assur\u00e9 la conception globale de ce projet, l&rsquo;\u00e9criture du film et la direction de cr\u00e9ation. <br>R\u00e9alisation: Kaju &#8211; Multiply Studio<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\"><iframe loading=\"lazy\" title=\"D\u00e9couvrez la Protection Juridique AXA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/REkSigc3G_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;occasion de la refonte de son site, Juridica, filiale d&rsquo;AXA sp\u00e9cialis\u00e9e en Protection juridique souhaitait mettre en valeur un de ses principaux atouts face \u00e0 la concurrence, son \u00e9quipe de plus de 200 conseillers experts. Un casting de vrais conseillers a donc \u00e9t\u00e9 organis\u00e9 \u00e0 la recherche des \u00ab\u00a0\u00e9g\u00e9ries\u00a0\u00bb de la marque. Il en &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/francoischarles.com\/index.php\/portfolio\/juridica\/\"> <span class=\"screen-reader-text\">Juridica<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":275,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-271","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/portfolio\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":6,"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/portfolio\/271\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/portfolio\/271\/revisions\/311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/media\/275"}],"wp:attachment":[{"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=271"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/francoischarles.com\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}